Airline Service Delays And The Impact On Customer Perceptions, Switching Intentions And Negative Word Of Mouth

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Published: 2023-03-31
DOI: https://doi.org/10.25104/wa.v48i2.483.1-11
Keywords:
Service delay, negative emotional, switching intention, negative word of mouth, airlines low-cost carrier

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Juliater Simarmata
Manajemen Transportasi, Institut Transportasi dan Logistik Trisakti, Jakarta
Ridho Bramulya Ikhsan
Management Department, Binus Online Learning, Bina Nusantara University
http://orcid.org/0000-0002-1499-3264
Hartiwi Prabowo
Management Department, Binus Online Learning, Bina Nusantara University, Jakarta
Yuniarty Yuniarty
Management Department, Binus Online Learning, Bina Nusantara University, Jakarta
Dewulf Wouter
Department of Transport and Regional Economics, University of Antwerp, Antwerp, Belgium

Abstract

This research examines the influence of service delay on negative emotions and its result on switching plans and negative word of mouth as customer behavior. The survey was conducted on customers who have undergone delays in LCC airlines in Indonesia. The respondents' total number was 383, and the questionnaire responses were analyzed using SEM and mediation testing. As a result, this study accepts all the hypotheses that service delay affects anger and worry, and its impact on switching intention behavior and negative word of mouth. This research provides insight into how airlines can manage and improve their service policies to minimize service delays.

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Vol. 48 No. 2 (2022)

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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